DESTINATIONWonderful Indonesia
Lombok, Indonesia
A multi-format content campaign created for Wonderful Indonesia, documenting the landscapes, culture, and adventure of Lombok through a series of reels and photo posts. Centered around Mount Rinjani and the surrounding region, the campaign was designed to showcase the island’s natural beauty, immersive travel experiences, and sense of discovery.
Social DeliverablesREEL 01A short-form Reel capturing an unexpected moment on the Mount Rinjani trek, featuring monkeys relaxing in the hot springs and adding a playful, memorable detail to the hiking experience.
Carousel 01An editorial photo post capturing sunrise from the summit of Mount Rinjani, highlighting the scale, color, and drama of one of Lombok’s most unforgettable landscapes.
Carousel 02A scenic photo post documenting the layered mountain views from Mount Rinjani’s summit, using soft morning light and distant peaks to showcase the grandeur of the landscape.
REEL 02A scenic Reel highlighting Air Terjun Penimbungan on the Torean route, showcasing one of the most striking natural moments from the Mount Rinjani trek.
A short travel Reel following the journey from Lombok airport to Sembalun, introducing the region’s landscapes and setting the stage for the broader adventure around Mount Rinjani.
REEL 03
Selected Imagery
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