CRUISEVirgin Voyages
Inside Passage, Alaska
A multi-format content campaign capturing Virgin Voyages’ Seattle MerMaiden sailing through Alaska’s Inside Passage, from the ship’s elevated adults-only experience to the wild landscapes and port adventures along the route. Created to showcase a more modern and immersive way to experience Alaska by sea.
Social DeliverablesREEL 01A narrative-led campaign film following a solo voyage through Alaska, pairing quiet moments at sea with incredible dining, entertainment, onboard experiences, and the dramatic landscapes of the Inside Passage.
REEL 02A high-energy launch Reel capturing Brilliant Lady’s first departure from Seattle, from iconic skyline views and sail-away celebrations to the opening moments of the Alaska voyage.
REEL 03A slower, atmospheric Reel centered on a quiet morning at sea, using coffee, balcony views, and passing Alaskan scenery to highlight the restorative side of the voyage.
An editorial photo series documenting sunset aboard Brilliant Lady, from golden light across the decks to the calm, cinematic atmosphere of an evening at sea.
CAROUSEL 01
Selected Imagery
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