DESTINATION

Visit North Carolina

Crystal Coast, North Carolina


A multi-format content campaign showcasing North Carolina’s Crystal Coast, from the wild horses and remote beaches of Shackleford Banks to beach camping beneath the stars at Cape Lookout. Created in partnership with Visit North Carolina to inspire adventure-focused travel and highlight the region’s distinctive coastal experiences.

Social Deliverables

REEL 01

A narrative-led Reel following an overnight island adventure, pairing remote beaches, wild horses, coastal landscapes, and camping beneath the stars to showcase one of the Crystal Coast’s most unforgettable experiences.

Carousel 01

An immersive photo story documenting a night of beach camping on Shackleford Banks, from the ferry journey and encounters with wild horses to sunset, camp, and a sky filled with stars.

Carousel 02

A destination guide featuring 20 standout places and experiences across North Carolina’s Crystal Coast, combining outdoor adventure, coastal landscapes, local culture, and memorable places to explore.

An astrophotography-focused carousel capturing the Milky Way over Cape Lookout National Seashore and highlighting the solitude, natural beauty, and exceptional dark skies of the Crystal Coast.

CAROUSEL 03
Selected Imagery

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